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PerfCuma: A framework to manage the sustainable development of small cooperatives

نویسندگان

PHILIPPE JEANNEAUX

MATHIEU CAPITAINE

ANAI ̈SMAUCLAIR

Agricultural cooperatives evolve in a context with complexity and changes of their legal, social and businessenvironment. Strategic management could be a relevant approach to help cooperative members to improvethe global performance and the social responsibility of their cooperatives. To formalize and to managetheir strategy, we propose as an accompaniment a method entitled PerfCuma. The theoretical frameworkis based on the concept of systemic approach to change. The method is organized in four steps: i) an in-depthstakeholder’s analysis of the cooperative situation (including sustainability) and the cooperative goals;ii) formalizing the strategy by defining strategic lines. We use the cognitive map approach to model thecomplexity to understand the strong drivers of the strategy; iii) drawing up the balanced scorecard and anaction plan to manage the strategy; iv) monitoring the implementation of the strategy. A test of the methodon five Cooperatives for the Use of Agricultural Equipment (Cuma) has been successful. The method isnow unfolded in France.KEYWORDS:strategic management; causal map; balanced scorecard; cooperative; systemic approach to change;Corporate social responsibility

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